The Ultimate B2B Growth Strategy: ABM + Demand Generation = High-Quality Leads That Convert

If you’ve spent any time in B2B marketing you’ve probably heard about ABM and Demand Generation But here’s the thing It’s not about choosing one over the other The magic happens when you combine them

Advisors at GrowthClics have implemented and scaled this approach across different industries and the results are Game-changing!

Business to Business Growth Strategy with Account-Based Marketing and Demand Generation

Why ABM Alone Isn’t Enough And Why Demand Gen Alone Falls Short Too?

Account Based Marketing is a powerful approach as it gives you laser focus on high-value accounts Instead of chasing unqualified leads you’re engaging the ones that truly matter. But here’s the catch ABM alone doesn’t generate demand If people don’t know about you how will they even consider your solution

On the flip side, Demand Generation builds brand awareness generates interest and fills the top of the funnel but without an ABM approach, it can result in a pile of leads that don’t convert!

The Winning Formula?

ABM + Demand Gen = Scalable & Successful B2B Growth strategy!

1. Start with Demand Generation Build brand awareness create high-quality content and use intent data to drive engagement Think about LinkedIn Ads high-value content SEO and webinars

2. Layer ABM on Top Once you have demand identify high-intent accounts and personalise your outreach Use targeted ads personalised email sequences and relationship-driven sales tactics

An example of how we scaled a B2B SaaS company using this strategy

The Challenge The client had a fantastic product but struggled with pipeline conversion Their sales team was wasting time on leads that weren’t the right fit

What We Did:

1. Implemented a multi-channel Demand Gen strategy LinkedIn Ads content marketing and intent-driven SEO

2. Used ABM tactics to identify segments and hyper-personalise outreach for key accounts

3. Built nurture sequences aligned with buying intent

The Results

✅ 70% increase in SQL-to-Customer conversion rates.

✅ 50% reduction in customer acquisition cost CAC.

✅ 3x pipeline acceleration in six months.

How to Implement This in Your B2B Growth Strategy

• Use Intent Data Track who’s engaging with your content and ads Platforms like LinkedIn HubSpot and 6sense can help

• Create High-Value Content Whitepapers case studies and webinars work best for Demand Gen Personalised outreach takes care of ABM

• Run Highly Targeted LinkedIn Ads Demand Gen warms up prospects while ABM ensures the right decision-makers see your messaging

  
  

• Most Importantly: Sync Sales & Marketing! Sales should work with marketing to personalise outreach based on engagement signals. There should be only one brand tonality spoken to the customer to create relevant recall and brand recognition.

The future of B2B growth isn’t about picking one strategy over the other It’s about combining Demand Generation + ABM to build a system that not only generates leads but ensures they’re the right ones

This strategy has proven to be highly effective for the businesses we have assisted in scaling. When implemented correctly, it can yield remarkable results for you as well!

If you need guidance or want someone to help scale your business, please book a complimentary consulting call with our Growth Advisors.

Here. is what to expect when you schedule a call with our Advisors:

• Initial Assessment: We'll evaluate your current marketing efforts and identify areas for improvement.

• Goal Setting: Discuss your future goals and how we can help you achieve them.

• Next Steps: Get a clear roadmap of the steps needed to enhance your digital presence.

If your business qualifies, you will be able to request a complimentary actionable digital audit and a paid advertising strategy session with our senior growth experts.